So about that Gillette ad


My wife is out of town for work and she sent the link along for the new Gillette ad.

I watched it and I immediately understood what it was going for and I loved it. I loved what it stood for and the message it was trying to convey.

After watching it I just assumed everyone would get it and apparently I am naïve.

I guess I should have known better in this day and age.

I mean, how could anyone be offended by a commercial, much less a commercial that’s basically just saying, “Don’t be a dick.”

The message of the ad is all good. ALL good. It’s not attacking anyone, it’s showing that to be a man, a real man, that it’s okay to not get into a fight to show someone how tough you are, or to cat call or marginalize women.

How is it wrong to support an ad that says to be a real man one should just be a decent human being? HOW?

How do people have an issue with this?

You know why when I watched the ad I wasn’t offended or defensive about it? Because I’m not a dick (mostly, no one is perfect). I was shocked at how defensive some were about this. Maybe I shouldn’t have been. Maybe I should have expected it.

To the people that have an issue with this ad – you do realize that there’s no set parameters to being a man, right?

Outside of “being a good human being”, it’s pretty wide open.

I pray my sons are not demeaning or dismissive to women, or that they cat call or sexualize women at every turn. I pray they don’t think getting into a fight actually proves toughness, or that crying is a bad thing.

My oldest son is nearly 9-years-old and I have explained to him many times that he should never be afraid to cry because he is sad, or be afraid to tell a friend of his that is bullying someone that it’s not okay.

The backlash to this ad is mindboggling to me. All it does is force me to realize how behind the curve we are. And by “we”, I mean “men” (generally speaking).

And if you just read that or this blog and are offended? Good. That means you’re the problem. Now you can take a moment or two of self reflection and question what it is to really, and I mean REALLY, be a man.

I cry when I am sad, I do my best to teach my sons to be respectful of women, and I am a man. Are you?

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